Most common, cheapest, widest controller support. Uses strict timing to differentiate 0/1 signals; signal amplifiers/repeaters are required for long-distance runs.
1. Built-in IC (Driver integrated inside the LED chip, mostly 1 LED = 1 pixel)
WS2812 / WS2812B / WS2812C: 5V, RGB, the most popular choice for DIY projects.
SK6812: 5V/12V/24V, RGB or RGBW (with dedicated white channel), better white color rendering.
SK6812 RGBW: Adds a white channel, better for wall washing and indoor ambiance lighting.